Guest Posts Welcome (Sticky)

Reading Time: About 2 minutes   As an active member of this community you’re invited to contribute your own articles or essays to this site. Your essay can be about anything related to writing (writing techniques, writing style, writing mindset) Or pretty much anything related to the craft of quality writing.   To help you promote yourself even further, you […]

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copywriting-secret

Part 2 – The secret to writing persuasive sales copy

Reading Time: About 5 minutes   Well let’s just dive right in and pick up where we left off in part 1 of this post, the secret to writing persuasive sales copy… Last time we ended with the age old proverb… People buy on emotions and then justify the decision with facts. And more than 20 years of sales experience […]

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copywriting-secret

Part 1 – The Secret To Writing Persuasive Sales Copy

Reading Time: About 7 minutes   What’s the secret to writing persuasive sales copy? Simple enough question… with a simple enough answer…   The Answer : I do not know… and neither does anyone else. That’s because there is no “secret” to writing persuasive sales copy. No secret sauce… No magic formula… No ancient writing talisman that gets you a […]

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Why Simple Writing Works Better

Reading Time: About 4 minutes Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really do use a lot of one-line paragraphs. Or even one word sentences. Why? Let’s […]

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pretesting-salescopy

How to pre-test your sales copy BEFORE it goes live…

Reading Time: About 4 minutes Of course the only way to know for sure if your sales copy is effective is to test it and measure the results. But there is a way you can pre-test your copy to give you a better than average chance that it’ll be good…   Have people read your copy before you put it […]

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common-enemy-in-sales-copy

Persuasive Copywriting Technique – Find a Common Enemy

Reading Time: About 3 minutes There’s an old saying that goes… “The enemy of my enemy, is my friend”. And when it comes to writing great sales copy this can be a very powerful thing to remember.   When writing copy, if you really want to rally the troops behind your cause, few things sell better than a little outrage […]

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The Fastest Way to Master Copywriting

Reading Time: About 3 minutes What’s the fastest way to master copywriting… or anything, for that matter? You could sign up for the courses online. You can read all the books. You can go to the seminars, drink protein shakes at the keyboard, or slaughter goats at the foot of a guru. And all are good, except maybe the goat […]

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too-many-choices-kill-the-sale

Why giving customers too many choices can kill your sales

Reading Time: About 3 minutes Have you ever wanted to buy something, so you decide to do a little “due diligence” in order to find your best choice? Only to discover that the more you learn – the more confusing it gets to make a decision?   Who knew there were so many different types of earbuds for my mp3 […]

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Syntax-and-Context-in-copywriting

Syntax and Context in Copywriting

Reading Time: About 4 minutes I was having a chat with a friend of mine (who’s also a writer) and after a little while, the conversation came around to the topic of syntax, and context in writing. (yeah, I guess that probably makes us a couple of nerds. But this is the kind of stuff we’re interested in. So it’s […]

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