powerful headlines

Essential ingredients for powerful headlines – (Part 1 of 2)

Reading Time: About 6 minutes Whether you’re writing a blog posts, sales letter, email, or any kind of copy where you want to engage your reader… … If you want your copy to perform well, you have to start with an attention grabbing headline.   In this short post I’ll show you how to capture the attention of your ideal […]

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Customer Mindset – Fundamentals Of Copywriting part 6

Reading Time: About 6 minutes Mindset (overcoming your readers initial resistance) OK, in this last session we’ll start to move away from the techniques and methods, and focus on the mindset of our average reader. Understanding “what” to do, and “how” to do it is crucial for the success of your sales copy. But understanding “why” is just as important […]

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Copywriting Formulas – Fundamentals Of Copywriting part 5

Reading Time: About 5 minutes   OK, in this session we’re going to talk about formulas for writing persuasive copy. One thing we rarely see when someone shows us a copywriting formula, is the acknowledgement that they should only be used as guidelines to writing more compelling copy. Because not every formula will work the same for every offer. In […]

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Writing Winning Headlines – Fundamentals of copywriting Part 3

Reading Time: About 7 minutes So in our last two sessions we went over the concepts of Understanding the product, and then we talked about how to define your ideal customers.   And now we’re going to begin tying the two together so we can present your product or service to your target audience in a way that means something […]

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Defining Your Customers – Fundamentals Of Copywriting Part 2

Reading Time: About 4 minutes Welcome back, In our last session we talked about understanding your product along with its features and benefits. But even more important than understanding the product, is knowing your audience. Because how you sell and the words you use in your copy is determined by who you’re selling to. Simply put… unless you plan on […]

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Understanding The Product – Fundamentals Of Copywriting Part 1

Reading Time: About 5 minutes OK, so when it comes to the fundamentals of persuasive copywriting, no matter what you’re selling or who you’re selling it to, there’s a few things we always need to consider before we begin. It’s like setting the foundation for a building… The more solid the foundation, the more solid the building. So today we’re […]

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Emotional Trigger Words for Powerful Content

Reading Time: About 6 minutes Before we get started I just want to say for the record… I’ve never been a big fan of so called “power word” lists. The main reason is because too many people read those lists, and then scattershot random power words throughout their writing. By the time they’re done they end up with content that […]

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5 Insider Secrets for Penning the Perfect Article

Reading Time: About 4 minutes So you want to be a better writer? I have three words for you. Keep. It. Simple. Seriously, if you can do that you’ll be in better shape than 90% of the hacks out there. Because when it comes to writing, simplicity is the ultimate sophistication. Cast your mind back to the most riveting book […]

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