copywriting-secret

Part 2 – The secret to writing persuasive sales copy

Reading Time: About 5 minutes   Well let’s just dive right in and pick up where we left off in part 1 of this post, the secret to writing persuasive sales copy… Last time we ended with the age old proverb… People buy on emotions and then justify the decision with facts. And more than 20 years of sales experience […]

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copywriting-secret

Part 1 – The Secret To Writing Persuasive Sales Copy

Reading Time: About 7 minutes   What’s the secret to writing persuasive sales copy? Simple enough question… with a simple enough answer…   The Answer : I do not know… and neither does anyone else. That’s because there is no “secret” to writing persuasive sales copy. No secret sauce… No magic formula… No ancient writing talisman that gets you a […]

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Why Simple Writing Works Better

Reading Time: About 4 minutes Someone once asked me… Why I would, so often… (At least in copy)… Use so many… One-line sentences… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really do use a lot of one-line paragraphs. Or even one word sentences. Why? Let’s […]

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pretesting-salescopy

How to pre-test your sales copy BEFORE it goes live…

Reading Time: About 4 minutes Of course the only way to know for sure if your sales copy is effective is to test it and measure the results. But there is a way you can pre-test your copy to give you a better than average chance that it’ll be good…   Have people read your copy before you put it […]

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trust-authenticity-salescopy

This Is Why Hyped-up Sales Copy Doesn’t Work Anymore…

Reading Time: About 3 minutes In the past, marketers have tried to hype up and even glamorize their products or services to make them sound more exciting and irresistible. And technically there’s nothing wrong with that way of thinking, because we all need to make our offer as exciting as possible, so our visitors will want what we’re selling… right? […]

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Writing Tips You Need to Know To Write A Great Blog Post

Reading Time: About 3 minutes Do you want to be a great writer? If you have a passion for writing, then your answer is probably yes. But these days more and more writers are showing up on the internet, and with new blogs being created every day, one of the biggest challenges is standing apart from the crowd. And also […]

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engaging-copywriting

Keeping Your Audience Engaged – Part 2 of 2

Reading Time: About 8 minutes Welcome back… This is part 2 of my post on “Keeping Your Audience Engaged With Your Copy”. As always, I’m going to pack a lot of info onto this page for you (while still keeping a reasonable time limit). So make yourself comfortable, and prepare yourself for a few minutes of education and entertainment (I […]

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hypnotic-salescopy

Keeping Your Audience Engaged – Part 1 of 2

Reading Time: About 7 minutes Authors note: Throughout my teachings I use the terms “client” and “customer” interchangeably. I also use the pronouns “he” and “she” interchangeably, and also the words “product” and “service”. So whichever word I write on the page just know it represents both.   Welcome back, In this session we’re going to talk about keeping your […]

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consumer-mindset

Customer Mindset – Fundamentals Of Copywriting part 6

Reading Time: About 6 minutes Mindset (overcoming your readers initial resistance) OK, in this last session we’ll start to move away from the techniques and methods, and focus on the mindset of our average reader. Understanding “what” to do, and “how” to do it is crucial for the success of your sales copy. But understanding “why” is just as important […]

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copywriting-formula

Copywriting Formulas – Fundamentals Of Copywriting part 5

Reading Time: About 5 minutes   OK, in this session we’re going to talk about formulas for writing persuasive copy. One thing we rarely see when someone shows us a copywriting formula, is the acknowledgement that they should only be used as guidelines to writing more compelling copy. Because not every formula will work the same for every offer. In […]

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