How to pre-test your sales copy BEFORE it goes live…

Reading Time: About 4 minutes Of course the only way to know for sure if your sales copy is effective is to test it and measure the results. But there is a way you can pre-test your copy to give you a better than average chance that it’ll be good…   Have people read your copy before you put it […]

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Persuasive Copywriting Technique – Find a Common Enemy

Reading Time: About 3 minutes There’s an old saying that goes… “The enemy of my enemy, is my friend”. And when it comes to writing great sales copy this can be a very powerful thing to remember.   When writing copy, if you really want to rally the troops behind your cause, few things sell better than a little outrage […]

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The Fastest Way to Master Copywriting

Reading Time: About 3 minutes What’s the fastest way to master copywriting… or anything, for that matter? You could sign up for the courses online. You can read all the books. You can go to the seminars, drink protein shakes at the keyboard, or slaughter goats at the foot of a guru. And all are good, except maybe the goat […]

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Why giving customers too many choices can kill your sales

Reading Time: About 3 minutes Have you ever wanted to buy something, so you decide to do a little “due diligence” in order to find your best choice? Only to discover that the more you learn – the more confusing it gets to make a decision?   Who knew there were so many different types of earbuds for my mp3 […]

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The power of story in copywriting

Reading Time: About 3 minutes If you’ve ever heard a good story, or got caught up in a great movie, then you already know the power that stories have to enchant an audience. One reason stories captivate us so much is because, as humans, for thousands of years it was the way we taught lessons and communicated ideas from one […]

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You know it’s time to hire a professional copywriter when…

Reading Time: About 4 minutes   – You need copy that sells, but your current sales copy isn’t getting the job done – You’re doing a dozen other things in your business, and you don’t have time to do everything yourself – You’ve hired cheap copywriters from freelance sites, and just ended up wasting your money – You’re ready to […]

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Overcoming objections in your sales copy

Reading Time: About 4 minutes When selling through the written word many writers are tempted to only talk about everything that’s great with their product. Which makes sense at one level, because if we only talk about the good stuff it will cause our reader to only think about the good stuff, and they’ll be more likely to want it… […]

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Writing Tips You Need to Know To Write A Great Blog Post

Reading Time: About 3 minutes Do you want to be a great writer? If you have a passion for writing, then your answer is probably yes. But these days more and more writers are showing up on the internet, and with new blogs being created every day, one of the biggest challenges is standing apart from the crowd. And also […]

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