hypnotic-salescopy

Keeping Your Audience Engaged – Part 1 of 2

Reading Time: About 7 minutes

Authors note: Throughout my teachings I use the terms “client” and “customer” interchangeably. I also use the pronouns “he” and “she” interchangeably, and also the words “product” and “service”. So whichever word I write on the page just know it represents both.

 

Welcome back,

In this session we’re going to talk about keeping your audience engaged with your copy.
And a lot of it has to do with the structure and flow of our copy, and how it relates to the readability of our writing.

We all know the importance of an attention-grabbing headline, and we understand that it needs to call out our ideal audience and pull them into our copy.

Now we’re going to look at how to keep things flowing beyond the headline so our writing not only communicates with ease, but so each element of our copy keeps the reader engaged right through to the conclusion.

First, let’s start with some guidelines. And then we’ll go deeper into each one…

 

Rule #1 – Stay focused on your audience

First and foremost, always focus on the reader and what’s in it for them.

If you want your reader to stay engaged with your copy, then we need to make sure they know exactly why they should care. And one thing that nearly everyone cares about is… themselves.

In sales copy make a big bold promise early on (with your headline and your lede) that tells the reader what’s in it for them and why they should care. Then make sure you give them a reason to stay with you.

And the best reason is because they feel they’re getting something in exchange for their time, and money.

 

One of the easiest and most obvious ways to make sure your copy is focusing on the reader, is a simple method I have my students do when they evaluate copy. The only criteria for this skill is you must be able to count.

I can almost hear you asking… “what does counting have to do with writing persuasive copy”?

Well, you’re about to find out…

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emotional-triggers-sales-copy

Emotional Trigger Words for Powerful Content

Reading Time: About 6 minutes

Before we get started I just want to say for the record… I’ve never been a big fan of so called “power word” lists.

The main reason is because too many people read those lists, and then scattershot random power words throughout their writing. By the time they’re done they end up with content that might sound exciting… but has no substance.

It’s like filling your car with high octane fuel, and then driving really fast in a undisciplined direction. Eventually you run out of gas and end up in the middle of nowhere.

Personally, I prefer writing that has substance. Writing that leaves people better off for having read it.
Especially when we want people to take action from our words, having a deliberate direction is far more important than just moving fast.

So, with that as my disclaimer… I think most of us would still agree that some words have more emotional impact than others.

The goal of this post is to give you a few examples of words that can bring emotion and power to your writing.

Use them wisely, and you can embrace high impact fuel in your writing. Use them haphazardly, and I’ll call you a cab when you run out of gas…

 

OK, after that lengthy introduction, let’s just dive right in… Shall we…

To begin, let’s start with a couple broad based categories from some of the more powerful “Emotional Trigger” Words

 

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5 Insider Secrets for Penning the Perfect Article

Reading Time: About 4 minutes

So you want to be a better writer? I have three words for you. Keep. It. Simple.

Seriously, if you can do that you’ll be in better shape than 90% of the hacks out there.

Because when it comes to writing, simplicity is the ultimate sophistication.

Cast your mind back to the most riveting book you ever read … Got it yet? How did it feel as you
turned those pages?

I’ll bet the prose flowed effortlessly. I’ll bet it whisked you away on a journey of the senses. And
I’ll also bet that you were barely even aware that you were reading a slab of text. Because your
imagination was on fire.

There’s no doubt that the best writers tend to have a unique flair. But even so, the art of writing a
great article (or short story) is, well, actually more of a science. And that means that – with a bit of
experimentation – anyone can master this valuable skill.

So slap on your goggles and have your test tubes at the ready. (Or something like that.) Today
we’re learning how to transform words into solid gold…

 

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Guest Posts Welcome (Sticky)

Reading Time: About 2 minutes

 

Post your articles… Showcase your writing skills… Promote your brand…

As an active member of this community you’re invited to contribute your own quality articles or essays to this site.

Your articles can be about anything related to the craft of quality writing… Writing techniques, writing style, writing mindset or philosophies… (or pretty much anything related to the craft of quality writing)

 

As a bonus… You can include a Bio description that appears at the end of all your articles. Your bio can include an active link back to your own personal website. (Only 1 bio per author. The same bio will appear in all of your articles)

Contributing articles to this community is another great way to increase your credibility, showcase your expertise, and attract new clients.

 

We do have a couple guidelines that need to be followed for all submitted articles and essays. So read them over and make sure you agree with them before sending us your articles. Thanks.

The guidelines are…

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