powerful-headline-essentials

Essential ingredients for powerful headlines – (Part 2 of 2)

Reading Time: About 5 minutes

Welcome back –

So in part 1 we touched on a few powerful ways you can improve the performance of your headlines. In this next short lesson we’re going to go over some common powerful headline formulas.

If you study a lot of winning sales copy you’ll probably recognize these formulas, and there’s a good reason they get used so often… Because they work!

 

Rather than having me go into a long introduction for this post (because if you read part 1 of this series then you’ve already been primed for what’s coming next), what do you say we just dive right in and get to the good stuff, OK?

 

1 – The Big Bold Benefit Headline puts your biggest, most compelling benefit right up front.

These headlines don’t beat around the bush, they get right to the point with a compelling benefit.

EXAMPLE:

“Earn Up To $5,000 In 7 Days From The Comfort Of Your Home”
“Lose 17 Pounds in Just 2 Weeks Without Dieting Or Strenuous Exercise!”
“Clear Up Your Acne In Just 3 Days”

As you can see, this type of headline doesn’t try to swoon, persuade, or cajole you into anything. It simply presents a compelling offer. And if it’s something that interests you, then you’ll stop to see what it’s about.

 

2 – The News-Style Headline sounds like an editorial or a news story headline.

These headlines work great for advertorial style copy where the entire ad has the appearance of a news story.

To get the most impact from this style of headline it helps if you can tie it into some legitimate news that’s happening in the current news cycle. But if you can’t tie it into a news cycle it can still be made to look legit, for some powerful results.

A couple examples would be…

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powerful headlines

Essential ingredients for powerful headlines – (Part 1 of 2)

Reading Time: About 6 minutes

Whether you’re writing a blog posts, sales letter, email, or any kind of copy where you want to engage your reader…

… If you want your copy to perform well, you have to start with an attention grabbing headline.

 

In this short post I’ll show you how to capture the attention of your ideal audience, and pull them into your copy.

This lesson is crucial because if your headline doesn’t bring people in to your copy, then it doesn’t matter what you’re selling or how great your offer is. Because few people will ever see it.

 

The late, Great David Ogilvy was quote as saying

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

 

Which makes sense, because if 100 people see your headline, but it doesn’t peak the interest of 80, then that’s 80 people who will never read the body copy.

I guess you could say a bad headline can kill your copy, before it ever gets a chance.

 

So, how would do we minimize the chance of writing a bad headline, and maximize the chance of creating a winner…?

Well, that’s what we’re going to talk about right now…

 

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7 Proven Headline Formulas That Sell More Stuff

Reading Time: About 4 minutes

Whether it’s an email, a sales page, a space ad… or whatever… Arguably, your headline is the most important part of any sales piece.

I say “arguably” the most important, because I’ve had a number of people try to debate me that the “offer”, or “the big idea”, or “closing / call to action” is the most important part of making a sales piece work.

And all those things are important. But if your headline doesn’t get the attention of your ideal audience and draw them into the message, then who’s gonna read the rest of your copy and see any of those other elements?

 

So for this article, we’re going to consider your headline as the most important… (we can debate about it later)

 

There are no absolute headline formulas that work everywhere (different offers call for different openings) but, certain types of headlines have proven to work very well over the years. By following the concepts (oh, let’s call them “formulas”) of the following headlines, you can give your message a winners edge when when it comes to starting the persuasion path for your readers to follow.

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