Welcome back –
So in part 1 we touched on a few powerful ways you can improve the performance of your headlines. In this next short lesson we’re going to go over some common powerful headline formulas.
If you study a lot of winning sales copy you’ll probably recognize these formulas, and there’s a good reason they get used so often… Because they work!
Rather than having me go into a long introduction for this post (because if you read part 1 of this series then you’ve already been primed for what’s coming next), what do you say we just dive right in and get to the good stuff, OK?
1 – The Big Bold Benefit Headline puts your biggest, most compelling benefit right up front.
These headlines don’t beat around the bush, they get right to the point with a compelling benefit.
“Earn Up To $5,000 In 7 Days From The Comfort Of Your Home”
“Lose 17 Pounds in Just 2 Weeks Without Dieting Or Strenuous Exercise!”
“Clear Up Your Acne In Just 3 Days”
As you can see, this type of headline doesn’t try to swoon, persuade, or cajole you into anything. It simply presents a compelling offer. And if it’s something that interests you, then you’ll stop to see what it’s about.
2 – The News-Style Headline sounds like an editorial or a news story headline.
These headlines work great for advertorial style copy where the entire ad has the appearance of a news story.
To get the most impact from this style of headline it helps if you can tie it into some legitimate news that’s happening in the current news cycle. But if you can’t tie it into a news cycle it can still be made to look legit, for some powerful results.
A couple examples would be…