copywriting-secret

Part 2 – The secret to writing persuasive sales copy

Reading Time: About 5 minutes   Well let’s just dive right in and pick up where we left off in part 1 of this post, the secret to writing persuasive sales copy… Last time we ended with the age old proverb… People buy on emotions and then justify the decision with facts. And more than 20 years of sales experience […]

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copywriting-secret

Part 1 – The Secret To Writing Persuasive Sales Copy

Reading Time: About 7 minutes   What’s the secret to writing persuasive sales copy? Simple enough question… with a simple enough answer…   The Answer : I do not know… and neither does anyone else. That’s because there is no “secret” to writing persuasive sales copy. No secret sauce… No magic formula… No ancient writing talisman that gets you a […]

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too-many-choices-kill-the-sale

Why giving customers too many choices can kill your sales

Reading Time: About 3 minutes Have you ever wanted to buy something, so you decide to do a little “due diligence” in order to find your best choice? Only to discover that the more you learn – the more confusing it gets to make a decision?   Who knew there were so many different types of earbuds for my mp3 […]

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Syntax-and-Context-in-copywriting

Syntax and Context in Copywriting

Reading Time: About 4 minutes I was having a chat with a friend of mine (who’s also a writer) and after a little while, the conversation came around to the topic of syntax, and context in writing. (yeah, I guess that probably makes us a couple of nerds. But this is the kind of stuff we’re interested in. So it’s […]

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storytelling-in-copywriting

The power of story in copywriting

Reading Time: About 3 minutes If you’ve ever heard a good story, or got caught up in a great movie, then you already know the power that stories have to enchant an audience. One reason stories captivate us so much is because, as humans, for thousands of years it was the way we taught lessons and communicated ideas from one […]

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trust-authenticity-salescopy

This Is Why Hyped-up Sales Copy Doesn’t Work Anymore…

Reading Time: About 3 minutes In the past, marketers have tried to hype up and even glamorize their products or services to make them sound more exciting and irresistible. And technically there’s nothing wrong with that way of thinking, because we all need to make our offer as exciting as possible, so our visitors will want what we’re selling… right? […]

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