emotional-triggers-sales-copy

Emotional Trigger Words for Powerful Content

Reading Time: About 6 minutes

Before we get started I just want to say for the record… I’ve never been a big fan of so called “power word” lists.

The main reason is because too many people read those lists, and then scattershot random power words throughout their writing. By the time they’re done they end up with content that might sound exciting… but has no substance.

It’s like filling your car with high octane fuel, and then driving really fast in a undisciplined direction. Eventually you run out of gas and end up in the middle of nowhere.

Personally, I prefer writing that has substance. Writing that leaves people better off for having read it.
Especially when we want people to take action from our words, having a deliberate direction is far more important than just moving fast.

So, with that as my disclaimer… I think most of us would still agree that some words have more emotional impact than others.

The goal of this post is to give you a few examples of words that can bring emotion and power to your writing.

Use them wisely, and you can embrace high impact fuel in your writing. Use them haphazardly, and I’ll call you a cab when you run out of gas…

 

OK, after that lengthy introduction, let’s just dive right in… Shall we…

To begin, let’s start with a couple broad based categories from some of the more powerful “Emotional Trigger” Words

 

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5 Insider Secrets for Penning the Perfect Article

Reading Time: About 4 minutes

So you want to be a better writer? I have three words for you. Keep. It. Simple.

Seriously, if you can do that you’ll be in better shape than 90% of the hacks out there.

Because when it comes to writing, simplicity is the ultimate sophistication.

Cast your mind back to the most riveting book you ever read … Got it yet? How did it feel as you
turned those pages?

I’ll bet the prose flowed effortlessly. I’ll bet it whisked you away on a journey of the senses. And
I’ll also bet that you were barely even aware that you were reading a slab of text. Because your
imagination was on fire.

There’s no doubt that the best writers tend to have a unique flair. But even so, the art of writing a
great article (or short story) is, well, actually more of a science. And that means that – with a bit of
experimentation – anyone can master this valuable skill.

So slap on your goggles and have your test tubes at the ready. (Or something like that.) Today
we’re learning how to transform words into solid gold…

 

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(confessions from a 20 year copywriter) 4 Things I Wish I Knew, when I first started writing sales copy …

Reading Time: About 9 minutes

The year was 1994 and I had just walked away from the last official J-O-B that I would ever work at. I wasn’t sure what I was going to do, but I knew that I didn’t want to spend the rest of my life working for peanuts, just to make someone else rich.

On top of that, after 2 years in the army followed by 7 years working at that sawmill; My 30 year old self was all done taking orders from idiots.

So off I went, headstrong and unsure what the future would bring, but cocksure that I could do it better on my own.

 

I tried MLM for a while (because someone told it was an easy way to make big money, in a short amount of time). After a little more than a year, I was beginning to suspect that my MLM recruiter wasn’t completely honest about how easy it would be. So I started a small home improvement business.

 

After about 2 years on my own (the time it took for me to blow through most of my savings) I began to realize that I didn’t know diddly jack squat about running a business.

I was good at face-to-face selling, and a friend was taking care of the bookkeeping for me, but without a steady flow of customers my business was like a truck with no fuel.

That meant I had to get good at advertising and marketing, in a hurry. Otherwise I’d need to choose between finding another job… or getting really drunk and driving my car over a cliff. (and both of those options had about the same appeal to me)

 

So I started learning everything I could about advertising and marketing. And as I implemented what I learned, my phone started ringing more and more. Pretty soon I was flush with cash, and I was hiring my first few employees.

Now as powerful as all types of marketing can be, the one thing that that drove my fascination the most, was the magic I saw happening whenever I changed a few words in my sales copy. Simply changing a few words, or shuffling them around, often made the difference between a trickle of response, or a flood of leads pouring in.

And that was it… My love affair with words was born, and I began devouring everything I could find on the topic of copywriting. My girlfriend at the time told me I was becoming borderline obsessed, but she was too late… I had already crossed over that border.

Over the years, I owned and operated a few more small businesses. And I continued to learn and test different copywriting styles, until eventually I began writing and consulting for other business owners. And that brings us to today…

 

OK, I know that was a pretty long introduction. And I thank you for sticking with me this far. But I imagine you’d like me to just get on with the 4 Things I Wish I Knew, when I first started writing sales copy… Like I promised in the headline of this post?

Well OK then, here we go…

(note: I did not make any of these things up on my own. I learned these lessons over the years, and as I learned them my copy got better and better. These lessons may sound familiar or obvious to some of you, but based on a lot of the sales copy I see these days, there’s many people out there who still need to learn them)

 

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The Curse of Knowledge -vs- The Knowledge Gap

Reading Time: About 3 minutes

 

Once upon a time… a long, long time ago… I met a brilliant writer with the initials CW, who taught me about something she called  “The Curse of Knowledge.”

If you’re not sure what the the Curse of Knowledge is, then it will be my extreme pleasure to share it with you, as it was once shared with me.

My friend CW explained it to me thus…

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2 do’s and 1 don’t for effective copywriting

Reading Time: About 4 minutes

When it comes to writing effective sales copy there’s a few fundamental rules that always need to be followed (like using a powerful headline, interesting lede, compelling offer with proof, a call to action, etc.)

But this post isn’t about any of those things. Instead, I’m going to point out some of the more subtle things you can do (and not do) to make your copy more impactful, and help you power-up your response rates.

So if you’re ready, let’s just dive right in…

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How to write authority articles for your website

Reading Time: About 3 minutes

The importance of using articles to help promote your website, cannot be overstated.

Not only can they add useful content to your online presence, which gives people a reason to visit your website, but articles can also promote you and your company as being a knowledgeable authority in your industry.

 

But, it’s not just about stuffing your site with articles for the sake of having a lot of content.

Cheap content might fill up your website, but if you become known for having a website full of useless garbage, it will do more harm than good to your company’s reputation.

On the other hand, a well written article will catch the eye and interest of your customers and keep them coming back for more. And they may even recommend your site to other people.

 

Here’s a couple basic tips to help you make your articles better…

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Pre-supposing And Pre-framing – an intermediate lesson (for beginners)

Reading Time: About 3 minutes

OK, I already know some of you more intelligent and experienced copywriters understand what pre-suppositions and pre-framing is, when it comes to persuasive copywriting?

So this lesson is for the less experienced sales writer, who wants to “up their game” and take it to the next level.

 

First, let me start with a short and sweet definition of what we’re talking about here, just to get this party started…

 

For the sake of this post, a pre-supposition is basically the same thing as pre-framing or “priming” the next thing you’re about to say, to put your reader in the right state of mind.

(Yes, I can already hear the grammarians among us screaming “that’s not the true definition of a presupposition!”)

Well, maybe… maybe not. But I write copy designed to sells things, not to impress my English teacher. So this is the definition we’re going with for this post.
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7 Proven Headline Formulas That Sell More Stuff

Reading Time: About 4 minutes

Whether it’s an email, a sales page, a space ad… or whatever… Arguably, your headline is the most important part of any sales piece.

I say “arguably” the most important, because I’ve had a number of people try to debate me that the “offer”, or “the big idea”, or “closing / call to action” is the most important part of making a sales piece work.

And all those things are important. But if your headline doesn’t get the attention of your ideal audience and draw them into the message, then who’s gonna read the rest of your copy and see any of those other elements?

 

So for this article, we’re going to consider your headline as the most important… (we can debate about it later)

 

There are no absolute headline formulas that work everywhere (different offers call for different openings) but, certain types of headlines have proven to work very well over the years. By following the concepts (oh, let’s call them “formulas”) of the following headlines, you can give your message a winners edge when when it comes to starting the persuasion path for your readers to follow.

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The A to Z Method of Eliminating Writers Block

Reading Time: About 2 minutes

Note: This original article was first posted on one of my other sites, sarmarketing.net, but for those who haven’t seen it yet, I’m posting here to help spread the joy  🙂

 

Greetings, writers…

Here’s another good writing exercise for you.

This one was introduced to me by a friend, and fellow writer, on one of the forums I used to hang out at.

BIG SHOUT OUT TO “FRED” over at the WF !!!  (you know who you are… yeah!)

 

Anyway, It’s a pretty creative idea that could save you from the dreaded “WHITE PAGE OF DEATH !!!” (also known as writers block)

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Powerful Written Persuasion Techniques – (Part 2)

Reading Time: About 7 minutes

Welcome back, my friends… In this next installment on Powerful Written Persuasion Techniques we’re going to talk about two more concepts that can help take your sales copy to the next level…

1. The concept of using pre-suppositions and pre-framing in our copy
2. The idea of getting micro-commitments from our audience

So if you’re ready, let’s just dive right in… shall we?

 

Pre-suppositions and Pre-framing

preframing-persuasion

For the sake of this post, we’re going to combine pre-suppositions and pre-framing together.  And define it as “casually implying a statement as a given fact, so we can bypass our readers critical skepticism and have our message more readily accepted.”

OK, I admit that definition is a mouthful (even I couldn’t say it 5 times, real fast). So let’s break it down a little…

 

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