Defining Your Customers – Fundamentals Of Copywriting Part 2

Reading Time: About 4 minutes Welcome back, In our last session we talked about understanding your product along with its features and benefits. But even more important than understanding the product, is knowing your audience. Because how you sell and the words you use in your copy is determined by who you’re selling to. Simply put… unless you plan on … Continue reading Defining Your Customers – Fundamentals Of Copywriting Part 2