[Video] Copywriting Conference 2013 – Andy Maslen

Forums General Forums General Copywriting [Video] Copywriting Conference 2013 – Andy Maslen

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    SARubin
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    • Wordsmith
    • ★★★

    Many people have never heard of this guy, but I’m a big fan…

    Andy Maslen has been in the game of copywriting since the mid 1980s. And before that he worked in face-to-face sales.

    He writes and speaks regularly on copywriting and is also a best-selling author of some worthy copywriting books, including…

    Write to Sell: the Ultimate Guide to Great Copywriting

    100 Great Copywriting Ideas: from Leading Companies Around the World

    The Copywriting Sourcebook: How to Write Better Copy, Faster

    And a few others…

     

    In this video he talks mostly about direct mail (a.k.a. junk mail) but the concepts are timeless, even in the digital media age. Especially when he talks about keeping track of your numbers.

    I don’t want to sway your opinion, but I will say this… watching this video could be the best 49 minutes you spend all day.

     

    A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
    SARubin - Direct Response Copywriter / Conversion Rate Optimizer

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Forums General Forums General Copywriting [Video] Copywriting Conference 2013 – Andy Maslen

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