July 28, 2020 at 12:29 pm #3576
i think that this is the most asked question from those who are just starting out, and i am one of them. to the experienced copywriters on this community. I would be very grateful if you can give me (or us) some help, and chances are you’ve been through the same path when you were a newbie too! thanks.0July 28, 2020 at 7:43 pm #3579SARubin
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i think that this is the most asked question from those who are just starting out, and i am one of them. to the experienced copywriters on this community. I would be very grateful if you can give me (or us) some help, and chances are you’ve been through the same path when you were a newbie too! thanks.
Welcome to the forum, nizarkassite
Yes, that’s a very popular question for new writers to ask.
The only possible answer I can give you is, “It depends on what you can do, and what kind of client you’re looking for”…
What kind of writing are we talking about?(Sales copy? Content? Journalism?)
Have you written anything yet (do you have a portfolio), in case a potential client wants to see what you can do?
Because how much experience you have as a writer makes a difference in how we find our clients.
Do you have any writing experience, nizarkassite?July 29, 2020 at 1:58 am #3580
Hi SARubin, thank you for responding, Yes I’m talking about sales copy , and i don’t have a portfolio yet , could you please give me an idea about how to make one, and should i work for free in the beginning ?0July 30, 2020 at 6:09 am #3581SARubin
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Yes, that’s a bit of a circular predicament. Not too many people will hire you to write sales copy if you don’t have any experience, and it’s hard to gain experience if nobody will hire you.
The best advice I can give you right now is to start creating your own experience (and portfolio).
There’s more to writing good copy than just putting words on a page. Research and salesmanship is really 3/4 of our job. So the best experience you can get is to find something to sell, and then write some copy to sell it.
It can be your own product or an affiliate product. But either way, the marketplace won’t hesitate to let you know if your copy is good. If it sells, then it’s good. If it doesn’t, then it’s not.
And that’s about the best true experience anyone can ever get.
But if you’re just looking to start a portfolio then you can start by finding a niche that is interesting to you.
Then, find some of the more popular websites in that niche, and study the sales pages for their style and formatting.
Generally speaking, if a sales page is still up after a month or two it means it’s probably working for that company (otherwise most smart business owners would put up a different sales page)
So find a few winning sales pages, then you can copy them a few times, word-for-word, just to get a feel for what it’s like writing with the flow of sales copy
Stage 2 would be to re-write those pages in your own words and style. You can keep the same formatting and just change to wording around.
These new samples will be the beginning of your “experience” and your portfolio. And if you want to sound a bit more professional you can refer to them as “spec” assignments (which, if we spin it right… basically means you wrote it for someone, but it never got used)
Then you can display your portfolio samples on your own blog or website, a social network, or somewhere your target audience hangs out…?
As far as working for free? Only you can decide if that’s the best way for you to go. An internship with the right company can be a good thing, or it can be a waste of time. It really depends on who they are, and what you’re getting out of the deal?0July 30, 2020 at 12:12 pm #3582
thanks man! that was so valuable, I’m definitely taking action0July 31, 2020 at 8:09 pm #3587lottor
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Hey nizarkassite, I got one thing that if you really put into action, you’ll show yourself how you can get your first client. Are you ready? Keep reading if so!
I’ve been studying copywriting for some time and one of the most precious lessons I learned is this…
Show your copy to someone and ask ’em for their opinion, if they say something different that “It called my attention… it kept curious all the time”… (Then you’re copy sucks! Got it?)
I’ll share a real example of mine:
In the past, I was writing copy for my wife’s business. Every time I would show her the copy, she would say: It’s too lenghty, I didn’t like it, that doesn’t convince me to buy… even worst, it makes me feel the opposite of what you want me to feel… that gets me brutally uninterested.
(Frustrating huh?) it is, but…
I didn’t give up… and guess what? The reward came and you can see it with your own eyes just below:
Now when I write, she reads it and she says: it’s really eye-grabbing, I can’t stop reading it, it makes me wanna go trough the whole thing (the copy) in order to get to know how I can get what you’re offering.
That’s how you going to get your first client. Don’t you ever try to get clients if your copy fail to keep them reading.
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