Using Transition Words To Keep Your Copy Flowing Smooth and Strong

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    SARubin
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    I call this next technique… “using transition words and phrases”.

     

    Transition words are great for keeping our audience engaged as they move from one sentence to the next, or one paragraph to the next in our copy.

    On top of that, they can also be useful for alerting your reader that you’re about to either “dig deeper” into what you’re saying, or you’re about to “smoothly flow” from one thought into a new (related) thought.

     

    When writing copy we can’t just abruptly change focus without upsetting the flow of our readers thought process. And if we break our readers focus they’re much more like to stop reading.

    And this is where transition words (or “connecting words”) earn their keep.

     

    Rather than give you a long blog post on the topic of transition words, what do you say we just look at some examples, OK?

    Below, you’ll find some of the most commonly used transitions and a few examples of each…

     

    1. Addition or Continuation Words – use these transitions when you’re presenting another idea that flows in the same direction.

    Also
    In addition
    Another thing
    On top of that
    Because of that
    That’s why
    Next we have (or “next there is”)

     

    2. Contrast Words – use these transition words to show differences between ideas or a change in direction:

    But
    However
    By contrast
    On the other hand,
    By comparison
    Otherwise

     

    3. Comparison Words – use these transition words to demonstrate similarities between ideas:

    Likewise
    Equally
    Similar to
    In the same way
    In other words

     

    4. Illustration Words – use these transition words to develop or clarify an idea:

    For example
    To illustrate
    In this case
    Specifically
    Such as
    To demonstrate
    Let me explain…

     

    5. Emphasis Words – use these transition words to suggest that an idea is particularly important:

    Most important (or “most importantly”)
    A key feature
    Pay particular attention to
    Most noteworthy
    Above all
    And the best part is

     

    6. And finally we have Summary or Conclusion Words – use these transition words to signal that what follows is summarizing or finishing the previous ideas.

    Summary and conclusion words are also great for people who skim your copy looking for the gist of what you’re saying. Ideally, if they like the summary they’ll go back and read the entire thing from the beginning.

    To sum it up
    In conclusion
    And finally
    P.S.
    Remember

     

    So there’s a few transition words / phrases to get you started…

    There’s a bunch more where these came from, but I don’t want to hog up the entire thread. So I’ll leave it here and let anybody else chime in who wants to…

     

    One final note: In my experience, transition words are most effective at the beginning of a sentence or paragraph, because most readers will at least finish the sentence they’re on before clicking away from your page. And transition words keep them reading, by saying “Wait, there’s more…”

    Of course they can also be used in the middle of a sentence and still have some impact. But at the beginning is where they can give you the most impact.

     

    A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
    SARubin - Direct Response Copywriter / Conversion Rate Optimizer

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Forums General Forums General Copywriting Using Transition Words To Keep Your Copy Flowing Smooth and Strong

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