Search found 26 matches
- February 6th, 2022, 3:31 am
- Forum: Introduce Yourself
- Topic: Hello Copywriters
- Replies: 12
- Views: 23942
Re: Hello Copywriters
Let's address a few things to help speed up your process. The reason I asked is because I've only recently started out on becoming a writer (of some sort), and there's really only so much information on the internet I can go by when trying to understand what it takes to be a copywriter, writer, etc....
- February 5th, 2022, 7:09 am
- Forum: Introduce Yourself
- Topic: Hello Copywriters
- Replies: 12
- Views: 23942
Re: Hello Copywriters
Hello Clem, I just started a 6-month project and meant to come back and respond. My apologies for the delay. To answer your question, I'm a business owner first and foremost. My goal is to generate money for my company quickly. Unfortunately, the process is labor-intensive with book writing gigs, an...
- June 21st, 2021, 11:22 pm
- Forum: Copy Reviews and Feedback
- Topic: Suitable cold email?
- Replies: 5
- Views: 6701
Re: Suitable cold email?
Hello TCC,
Don't sweat it. Test the marketplace. Put your message out there.
The only way you're going to know for sure how effective your copy is, you've got to send it.
Then measure your open, clickthrough, and responses.
You need no one's permission.
Just Do It!
Don't sweat it. Test the marketplace. Put your message out there.
The only way you're going to know for sure how effective your copy is, you've got to send it.
Then measure your open, clickthrough, and responses.
You need no one's permission.
Just Do It!
- April 27th, 2021, 2:17 am
- Forum: Introduce Yourself
- Topic: B2B writer with no experience
- Replies: 3
- Views: 4658
Re: B2B writer with no experience
Hello Ben,
Welcome to the forum.
I'm looking forward to those stories.
Welcome to the forum.
I'm looking forward to those stories.
- April 26th, 2021, 10:51 pm
- Forum: Analyze The Ad
- Topic: Billion Dollar Split Test - Case Study
- Replies: 4
- Views: 6690
Re: Billion Dollar Split Test - Case Study
That looks like Shawn Stone's work.
He is a Senior Copywriter for Capital One.
He is a Senior Copywriter for Capital One.
- April 22nd, 2021, 9:38 pm
- Forum: Copy Reviews and Feedback
- Topic: Advertorial Copy Review
- Replies: 5
- Views: 7077
Re: Advertorial Copy Review
Hello Londonprince, Most of what you wrote, I like. It's very conversational. Steve has covered a lot of ground. What I'm going to provide is my opinion about the entrance point. I'm torn between the two headlines though. But if I had to choose, I'd probably go with #2 with this modification: Kiss Y...
- April 19th, 2021, 3:00 pm
- Forum: Beginners Area
- Topic: What is the most important part to copywriting?
- Replies: 10
- Views: 8908
Re: What is the most important part to copywriting?
Hello Franklin, If you're bored with research, step away. We all get overwhelmed, especially if it's an industry we know little about. I for one break up my research into digestible sections because that works for me. Based on your past life experience, what's the quickest way you found you could le...
- April 16th, 2021, 2:30 pm
- Forum: Beginners Area
- Topic: What is the most important part to copywriting?
- Replies: 10
- Views: 8908
Re: What is the most important part to copywriting?
The thing about that bonus tip, it's what our parents taught us as kids. "You Won't Know For Sure Until You Try It!" As consumers, we are always testing new products on our own because we're curious and our current circumstances. Perfect example: Today I shopped at Wal-Mart and they were o...
- April 15th, 2021, 11:50 am
- Forum: Beginners Area
- Topic: What is the most important part to copywriting?
- Replies: 10
- Views: 8908
Re: What is the most important part to copywriting?
Hello Copyking, Steve has given you a perfect 3-Step outline above. Based on his recommendations let's assume you are asked to write a sales letter about Heinz Ketchup. Step 1. Do your Market research - Find out everything you can on who buys, uses, and refuses to use the product. Step 2. Do your Pr...
- April 14th, 2021, 6:43 pm
- Forum: Beginners Area
- Topic: What is the most important part to copywriting?
- Replies: 10
- Views: 8908
Re: What is the most important part to copywriting?
Hello Copyking, Your frustration is highly warranted. Today's advice on multiple forums, job boards, and gurus is extremely conflicting. But the #1, most important part of copywriting is RESEARCH!!! It is your backstory, foundation, protagonist, antagonist, solution, and distilled details that give ...
- April 13th, 2021, 1:45 pm
- Forum: Analyze The Ad
- Topic: Why is this direct mail piece a total failure?
- Replies: 10
- Views: 9264
Re: Why is this direct mail piece a total failure?
If we knew what their research showed, we'd understand their methodology. All of a sudden, HughesNet arrives in the mail. If you're in one of those zip codes, frustrated with Comcast or Directv, this might be a better alternative and a breath of fresh air. So, EchoStar takes advantage of this, but ...
- April 12th, 2021, 12:31 am
- Forum: Analyze The Ad
- Topic: Why is this direct mail piece a total failure?
- Replies: 10
- Views: 9264
Re: Why is this direct mail piece a total failure?
Ah yes, that's the part that confuses me. When their main selling point is about "faster speed" (they mention it in the headline, sub-head, and first bullet point), why would they waste money targeting zip codes that already have higher internet speeds than what they're promoting? If we k...
- April 11th, 2021, 8:50 pm
- Forum: Analyze The Ad
- Topic: Why is this direct mail piece a total failure?
- Replies: 10
- Views: 9264
Re: Why is this direct mail piece a total failure?
You would think EchoStar, who spends $100,000,000+ a year in marketing, would personalize this. However, their cold mail approach uses the Every Door Direct Mail model and mails to communities based on zip codes and median income. For instance, here in Tallahassee, they would not target our southsid...
- April 11th, 2021, 5:49 pm
- Forum: Analyze The Ad
- Topic: Why is this direct mail piece a total failure?
- Replies: 10
- Views: 9264
Re: Why is this direct mail piece a total failure?
Hello SARubin, I've seen these before. These are blanket template controls EchoStar (parent company) uses for HughesNet. Down at the bottom right corner is the tracking number. These controls are used for regional marketing. The only areas on this sheet that get updated are: Headline: Your days of s...
- April 9th, 2021, 11:14 pm
- Forum: Copy Reviews and Feedback
- Topic: Is this a good copy? Patience Is Key To Happiness
- Replies: 7
- Views: 8154
Re: Is this a good copy? Patience Is Key To Happiness
Hello Mario, I write for many agencies and the editors and copy chiefs I work with are brutal with my copy. These individuals are brutal with any copywriter that brings them sales copy drafts. Looking at your draft, here's what they would point out. Note the red and blue words. Here's an updated ver...
- April 5th, 2021, 10:49 pm
- Forum: General Copywriting
- Topic: Story in Copywriting - How To Flesh Out Your Story
- Replies: 5
- Views: 5191
Re: Story in Copywriting - How To Flesh Out Your Story
The areas in red are the only parts of the storyline that is false; the rest is a true story. Finally, Steven was going to reconnect with the dad he never knew. To do that, he pulled up stakes and moved his family of seven 3000 miles across the country. But halfway through the trip, it nearly ended ...
- April 5th, 2021, 6:43 pm
- Forum: Introduce Yourself
- Topic: Corporate Joe Saying Hello
- Replies: 4
- Views: 5717
Re: Corporate Joe Saying Hello
Greeting Rich,
Welcome to the group.
I'm sure your desk is similar to mine.
Hope you stay awhile and chat.
I'm sure I can learn much from you.
Have a great week!
Welcome to the group.
I'm sure your desk is similar to mine.
Hope you stay awhile and chat.
I'm sure I can learn much from you.
Have a great week!
- April 5th, 2021, 6:09 pm
- Forum: A-list Copywriter Wisdom
- Topic: Clayton Makepeace Tribute
- Replies: 7
- Views: 8704
Re: Clayton Makepeace Tribute
I updated the tribute post.
All eleven parts are available for you to review.
All eleven parts are available for you to review.
- April 5th, 2021, 6:01 pm
- Forum: General Copywriting
- Topic: Story in Copywriting - How To Flesh Out Your Story
- Replies: 5
- Views: 5191
Re: Story in Copywriting - How To Flesh Out Your Story
The basic 6 point structure is... Once upon a time... Every day was the same... Then one day... Because of that... And because of that... Until finally... Finally, Steven was going to reconnect with the dad he never knew. To do that, he pulled up stakes and moved his family of seven 3000 miles acro...
- April 3rd, 2021, 2:01 pm
- Forum: General Copywriting
- Topic: The importance of Proof in Our Copywriting
- Replies: 4
- Views: 4453