Search found 26 matches

by Wordsmith
April 1st, 2021, 12:14 pm
Forum: General Copywriting
Topic: The importance of Proof in Our Copywriting
Replies: 4
Views: 4471

Re: The importance of Proof in Our Copywriting

Your post comes at a perfect time. Here's what happened. I have a landscaping client that sells a product/service called Foamsteam. It's a great product, does exactly as stated; however, he wasn't able to draw interest from his target audience, i.e., homeowners, property managers, and current client...
by Wordsmith
March 30th, 2021, 10:30 pm
Forum: A-list Copywriter Wisdom
Topic: Clayton Makepeace Tribute
Replies: 7
Views: 8777

Clayton Makepeace Tribute

For those of you who knew Clayton, he was quite the A-List Copywriter. Sadly we lost him last year, 2020. Fortunately, one of his best students Carline Anglade-Cole has a multi-part tribute going on over at her YouTube channel. Clayton Makepeace EPIC tribute, Part 1 – Bob Bly and Denise Ford Clayton...
by Wordsmith
March 30th, 2021, 1:58 pm
Forum: Introduce Yourself
Topic: Hello Copywriters
Replies: 12
Views: 24215

Re: Hello Copywriters

Hello Wordy, Like many writers starting off, you have this dream of one day writing and publishing a book. Well, that day came back in 2004, 11 years after I started my copywriting career. To my surprise, it did well for 8 years, but interest in it died off. That first book was written for the Promo...
by Wordsmith
March 25th, 2021, 3:06 pm
Forum: Introduce Yourself
Topic: Hello Copywriters
Replies: 12
Views: 24215

Re: Hello Copywriters

Hello Franklin, 6 years! That's great news! Before you know it, you'll be celebrating 10 years. You're more of a master than you realize. It takes sure tenacity in those early years of your career to make it. I'm sure there are lessons from your experience, I too could learn from and apply to my ski...
by Wordsmith
March 25th, 2021, 2:59 pm
Forum: Introduce Yourself
Topic: Hello Copywriters
Replies: 12
Views: 24215

Re: Hello Copywriters

WoW! I'm the Mel Martin type. I'm that guy behind the scenes, lamp on till 3 am, pounding the keys, hoping the client doesn't need another revision. That's my domain. But, you. 20+ years of direct mail and newspaper ads, now I'm in the presence of a master! As for today's training, it looks like an ...
by Wordsmith
March 25th, 2021, 12:21 pm
Forum: Introduce Yourself
Topic: Hello Copywriters
Replies: 12
Views: 24215

Hello Copywriters

Hello Copywriters Forum, I'm glad I found a forum I can be apart of and contribute to. My writing career spans nearly 30 years. I still research and write for digital marketing agencies recognized by Google, Forbes, FedEx, TechCrunch, Certified Storybrand, and They Ask You Answer. Over the years, I'...